600 Episodes In: Why Celebrating Milestones Makes You More Money

This week we hit 600 episodes of the My Aligned Purpose podcast. Six and a half years of TGIM Mondays and Biz Besties Thursdays, guest episodes, episodes recorded in cars, airports, and on Zoom, through babies and everything in between. We have never missed a week. Not once. So this post is part celebration, part giveaway, and part the honest answer to a question we get all the time: what does it actually take to show up 600 times?

First, the giveaway (this one is time sensitive)

To celebrate, we're giving one of you biz besties for a day: a full strategy session with both of us, plus lunch. If you're near us, we'll take you to the best lunch spot we know. If you're anywhere else in the world, we'll send lunch to you and do the deep dive together online. Your business, your questions, your strategy and mindset, whatever you need. To enter, head to @myalignedpurpose on Instagram, find the 600th episode post, like it, share it, and tag a friend. Entries close 48 hours after the episode drops on Thursday, July 16, so don't sit on this one.

Celebration is a business strategy (yes, really)

We have flown to Arizona to see Abraham-Hicks to celebrate crossing a million. We've celebrated birthdays in New York, crossed two million over a long lunch, and logged many a spa day. Here's why we take it seriously.

The practical reason first, because we love a spreadsheet moment: when you meet to celebrate and talk business, that's a business meeting. Check with your accountant (we are not accountants), but the math of loving what you do is better than most people think.

The bigger reason is energetic. The energy of celebrating is magnetic, and like attracts like. We can't count the number of times we've walked out of the spa to find someone just signed up for one of our offers. Compare that to the energy of "it's not enough, push harder, that milestone doesn't count." Skip enough celebrations and you eventually look up at everything you've accomplished and feel nothing, and then what was it all for? It's why we open every single Aligned CEO Method and Cash Flow call with the same question: what are you celebrating? It doesn't have to be 600 episodes big. The more you notice what's worth celebrating, the more you attract worth celebrating.

Years before this podcast existed, Nicole was sitting in a driveway in Victoria with her manager from Lululemon, who stopped her in her tracks: "You never look at what you've already accomplished. You just ask what's next." That moment started a practice that runs through our whole business now, monthly reflections, 90-day reflections, wins on every call. Even the man who came to quote our window replacement this week ended up saying it on his way out: you're already doing so well, fix what needs fixing, one foot in front of the other, and look at what you've already built. (Okay, John. Are you a life coach? We're so into it.)

What 600 reps actually teach you

Over the years we've heard so many versions of "I tried a podcast, it didn't really take off." And we say this with love: that usually means the podcast was started for the wrong reason. If you start to chase vanity metrics, the numbers will break your heart. If you start to serve and give value, it genuinely doesn't matter how many people hear your first ten episodes. You show up and do your part.

And if the numbers are bugging you, stop staring at them. Put a monthly calendar reminder to review your stats, strategize if you want to, and then get back to giving. We always say offers don't sell, you sell the offer, and podcasts work exactly the same way. Nobody's episode magically finds an audience. You introduce your show to new audiences, bring on great guests, get better at interviewing, and sharpen your topics. Early episodes will have bad audio and lip smacks and moments you wish you could redo, and none of it matters, because most people only ever press play on your newest episode. All you have to do is get better than the last one.

The compounding payoff is bigger than downloads. This podcast is our content engine: our real voice, our real conversations, repurposed everywhere else we show up. It's also intel. When Steph Ray's guest episode became our most listened-to of the year, we knew our audience would love her on the SHE LEADS stage, and she was one of four panelists who had all been guests on this show first. And it's the moments you can't plan: a woman at Powerhouse Women in Arizona recognizing Nicole's voice from across the table before she said her name, or Kaila's five-year-old telling her whole class, "my mom is a podcaster with my Auntie Nic."

If a podcast is on your list

If starting or restarting a podcast is on your desire list for the rest of 2026 or into 2027, and you want it wired into your business, feeding your content, selling your offers, and building your audience, that's exactly the kind of thing we help women build inside Aligned CEO Method. We don't do podcast production, but we know who does, and we know how to make a podcast make you money.

Whether this was your first episode or your 600th, we're so grateful for you. Now go enter that giveaway.

Not sure what your next move is? Take the free 30-second quiz to find your clearest path to more cash flow, and you'll get a curated podcast playlist with your result. And join our newsletter for weekly mindset, money, and strategy magic.